Bamboo was assigned to act as an approver of branded items that are produced within the AkzoNobel Group worldwide. Bamboo also undertook a support function for the Group. AkzoNobel decided to outsource these responsibilities to Bamboo after being impressed by the design work Bamboo carried out for AkzoNobel China. The approvals and support services are carried out on a daily basis and Bamboo is compensated through a monthly retainer fee.