Trelleborg AB, a global industrial group that develops high-performance solutions based on polymer technology, has appointed Bamboo to be part of its communications network for China.

Bamboo has already produced a number of Chinese-language corporate publications for Trelleborg, as well as the company’s Chinese web site. Trelleborg, headquartered in Sweden, has also launched a localised Chinese edition of its global business and technology magazine, T-Time , which is produced by Bamboo.

“Working directly with a multinational company’s headquarters, and in a close relationship with its local marketing staff, gives us valuable insight into the client’s business, which we can transform into many different kinds of projects,” says Bamboo’s managing director, Jan Hökerberg.

“Trelleborg is a very decentralised company. However, when it comes to communications our philosophy is that we want to have a unified voice on all of our 40 markets around the world. In China, Bamboo plays a key role to help us with that,” says Viktoria Bergman, senior vice president of corporate communications at Trelleborg AB.