Bamboo has become a proud member of the global communications, advertising and marketing services network 3AWorldwide, http://3AW.com, which consists of a large number of branding and marketing agencies engaged in many different countries worldwide.

The network has its roots in the US, Mexico, Brazil and Spain, and has expanded to include more than 40 affiliate agencies in Europe and other continents.

“I am very delighted to be participating in this network,” says Jan Hökerberg, managing director of Bamboo. “It will enable us to help clients of 3AW’s member agencies in other parts of the world to grow in the China market.”

“When it comes to social media in particular, China is very different from the rest of the world,” says Johan Olausson, sales and marketing director at Bamboo. “Most of the familiar social media channels in the West are blocked, so we help our customers choose the ones that fit their strategic goals for China. WeChat is of course the obvious choice, but there are also several other interesting channels.”

Bamboo joined the 3AW network based on our more than 20 years of experience engaged in branding, marketing and communications in Greater China and the Asia-Pacific region. In the 3AW network, we will exclusively be representing mainland China, Hong Kong and Macau, which means we are the preferred agency in this part of the world for customers of the network.

In June, 3AW will hold its annual congress in Rome, Italy, in which Bamboo will participate.