Never before in history has the young generation in China had such wealth and so many opportunities in education and on the labour market.

Chinese millennials – that is a person born between the early 1980s and around 2000 – are clearly the big winners of the last couple of decades’ massive economic growth.

China is today home to around 400 million millennials, accounting for almost 30 per cent of the total population.

It is a huge market for companies targeting young people.

These millennials can be described as both entrepreneurial and confident but also materialistic and narcissistic, writes Bamboo’s managing director Jan Hökerberg in the Focus story of Dragon News, No 2-2017.

For 13 consecutive years, Bamboo has been producing Dragon News, which is the quarterly member magazine for the Swedish Chambers of Commerce in Hong Kong and China. We plan the magazine together with the chambers, write the leading articles, edit and oversee design and printing.

Read more at Dragon News 2-2017