With Facebook, Twitter, Google+, YouTube and many other channels unavailable, China has created a large number of its own social networking platforms. By understanding and using social media in China, companies can more easily reach out to their target audiences and deliver the right products or services.
Here are just some of most important Chinese social media:
WeChat, a mobile app, has developed into the biggest hub for communication in China. It has all the features of WhatsApp, Facebook, Apple Pay and a multitude of other utilities. With more than 900 million monthly active users, WeChat is a necessity in modern Chinese people’s daily life.
Sina Weibo, which is structured like Twitter, is the most popular blogging platform for Chinese users. Companies with a Weibo account can increase their level of communication with their customers, posting messages that contain much more content than can be included on Twitter. Many people use Weibo to follow celebrities, influencers, and like-minded individuals.
Youku Tudou, is similar to YouTube, but contains more professionally created and less self-produced content. Youku and Tudou were once two competing streaming websites that merged a couple of years ago.
Tencent QQ Video is one of the leading online video-streaming sites and it offers a wide range of licensed and original content. It is now growing faster than Youku and, owned by Tencent, offers easy integration into WeChat.
Bamboo can help its customers to find the best solution for social media marketing and brand building in China.
We can do the registration process for an official account, set up the actual account, carry out content planning, writing, editing and translations, as well as publishing, monitoring, reporting and more. Contact us and we can tell you more.
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