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Content marketing: What is it and why should you care? Part 1

It was one of the biggest buzz words in marketing and communications in 2015, especially in Western countries, and will likely grow even bigger during 2016. But what is content marketing and what makes it different from traditional marketing? More importantly, how can it help add value to your brand, your brand building and marketing efforts?



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Helping clients win awards

Bamboo congratulates Jardine Schindler in Hong Kong, which won a prestigious international award after assigning Bamboo to write the entry for the competition.



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It’s the Year of the Monkey

In the 12-year cycle of the Chinese zodiac, the animal representing 2016 is the monkey. What will this exciting Year of the Monkey bring?



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Employee newsletter for Gränges

Bamboo was assigned by Appelberg, a partner agency, to produce the Chinese edition of a new internal digital magazine three times per year.



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