In Hong Kong on 10 October 1996, Bamboo was founded, less than nine months before the then British crown colony was to be returned to China. Bamboo had other owners and names before the current owners…
Welcome to the second part of our Insight feature explaining the ins and outs of content marketing. Here, we look a little closer at what to do and how to ensure that your content marketing investment pays off.
It was one of the biggest buzz words in marketing and communications in 2015, especially in Western countries, and will likely grow even bigger during 2016. But what is content marketing and what makes it different from traditional marketing? More importantly, how can it help add value to your brand, your brand building and marketing efforts?
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