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Include WeChat in your brand building

Chinese social media differ completely from the rest of the world, but are as least as important as in the West for building and marketing a brand. At the Hong Kong- and Shanghai-based agency Bamboo, we help our clients develop social media strategy and presence in China.


Social media in China

With Facebook, Twitter, Google+, YouTube and many other channels unavailable, China has created a large number of its own social networking platforms. By understanding and using social media in China, companies can more easily reach out to their target audiences and deliver the right products or services.


Meet the millennials

Chinese millennials can be described as both entrepreneurial and confident but also materialistic and narcissistic, writes Bamboo’s managing director Jan Hökerberg in the Focus story of Dragon News, No 2-2017.


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